Branding for a company focusing on self-worth.

#Your Dope is a company that encourages everyone to get back to the best version of themselves after trials and tribulation. I took everything that learned about the company and searched for a symbol that would best represent that. through hours of research, i landed on the Phoenix. This mythical bird is a symbol of hope, renewal, rebirth, immortality, resurrection, solitude, and grace. Just like the phoenix emerges from its ashes, so can man after devastation and loss. I presented this to the client and they loved it.